Cade Martin Floors It
After noticing the impressive, fanciful style that photographer Cade Martin employed in his recent shoot for Starbucks, Shaw Floors knew they had found the right person to refresh their brand image. After tracking Cade down, the photographer and the company worked together to conceive a fresher, more whimsical take on product shoots, rather than the traditional interior shots of previous campaigns. Cade, not surprisingly, delivered.
Finding the right location was critical to the success of the campaign. Cade wanted something mystical, something unexpected. He was also looking for a location that would contrast with the polished look of hardwood flooring that Shaw was promoting. Finally, Cade found his location in Barnsley Gardens, a striking gothic-style castle in Georgia that juxtaposes gorgeous gardens with beautiful buildings in disrepair.
Cade decided to highlight the disparate landscape for his shoot, replacing manicured lawns with plush carpeting, cracked stone with beautiful hardwood floors, and aged cement with stunning rugs. The venue added an otherworldly dimension to the piece that was unforeseen and impactful.
We really wanted to rethink how [people] look at floors,” commented Cade. “We wanted to create a mood, create an atmosphere. It’s the twist—seeing the flooring where you don’t expect to—that makes you look again.” Living up to his previous work, the only thing you can expect from Cade Martin’s photography is the unexpected.
To see more of Cade’s fanciful, imaginative work, visit his FoundFolios portfolio.