Philip Harvey Leaves an Impression
Philip Harvey was fortunate enough to be contacted by ad agency DDB Worldwide (through his agent Alyssa Pizer) to do a one-of a- kind shoot for Clorox. The goal was to showcase the cleaning power of Clorox’s flagship stain remover.
“The client knew what they wanted and had great layouts to work from, but they weren’t quite sure the best way to accomplish the concept photographically. That’s where I came in,” Philip said.
Philip and his team spent a fair amount of time analyzing the best approach to the shoot. At first, Philip thought about the project in several different ways, but in the end what made the most sense was photographing the fabric without the stain first, and then slowly adding the stain with an eyedropper and then photographing the stain. The retoucher could then use that image overlaid with the unstained fabric to “paint in” the written words over the stain. The stylist pre-tested “a mélange of different types of stains, and colors of fabric” so the client could walk into the studio and select the best combination to fit the concept the art director envisioned.
This method allowed Philip a lot more flexibility with the fabric. “In my early testing before the shoot it was a pain trying to get the material to retain its shape after the liquid was applied – the fabric kept moving and reshaping on us.” The stylist was able to delicately apply the stain with an eyedropper and Philip was free to focus on other important aspects of the shoot such as achieving the perfect lighting.
The end result came out fabulous and the “faked out” image was entirely convincing! DDB and their client Clorox were ecstatic with the final images, and Philip hopes to be tapped again for more projects in the future!
To see more of Philips impressive imagery, visit his FoundFolios portfolio.