A Winter Storm is Snow Problem for Eric Prine
Photographer Eric Prine was recently tapped to do a shoot for Subaru America and AdAsia. Having previously done a gig for this client, he had developed a great working relationship with them. Subaru liked his initial project so much that they invited him back to do a shoot centered around the Chinese Lunar New Year, the Year of the Horse. “They were just fantastic people to work with, so I was happy they called me back,” recalled Eric.
The original concept involved a young couple seeing their daughter as she finished up with her riding lesson, and it was to be set in a large open green field. Eric traveled to New York from Chicago and assembled his team. Unfortunately, after he arrived, it being December, an unexpected snow storm was about to hit the northeast. They called it Winter Storm Electra. Electra was forecasted to dump several inches of snow, and the image could not have any snow in it. In fact, it was not meant to look like winter at all!
For several days Eric, his producer, his agent, and the ad agency were all looking for solutions. He spent a day driving several hours north hoping to find a location where the snow had missed, but it was no use. The snow was falling and we were one day away from shooting. At the last minute, the night before, the shoot was postponed. It was put off for two days while they came up with a solution.
The concept was reworked to be located near a stable or barn, thus eliminating the field and trees that would be snow-covered. “However,” remembered Eric, “We still had the foreground and the barn itself to deal with. Luckily, the day after the snow fell, the sun came out and the snow on the barn roof was mostly gone, only leaving a small amount to retouch out. But there was no way that the snow would all melt from the ground.” Eric and his team came up with a very simple and labor intensive solution in two parts: Part one was all hands on deck shoveling snow and getting it out of the shot. Part two was to bring in more than 400 pounds of top soil and cover the foreground. “400 pounds did not cover as much as I would have liked, so that still left a lot of retouching to extend that amount of soil to fill the entire foreground.
With the help of a fantastic crew, a little hard work, and some time spent in post-production, the final product came out even better than Eric had hoped. And the client was extremely happy too. “I can’t wait for the next round,” commented the resolute photographer.
To see more of Eric’s work, visit his FoundFolios portfolio.